The Outliers Ophthalmology Meeting

For the Modern Refractive Surgery Practice

May 13-15, 2022
Starts Friday 5:00 pm
Adjourns Sunday at 10:30 am
Scottsdale, arizona

Advancing Talents, Techniques & Technologies

An “outlier” is anyone or anything that lies far outside the normal range. In business, an outlier is a person dramatically more or less successful than the majority.

Senior Course Director: Robert F. Melendez, MD, MBA | Course Director: Dagny Zhu, MD

Take Your Refractive Program To The Next Level

Hear From The Experts That Have Proven Experience & Success

The Outliers meeting is for serious refractive surgery practices interested in differentiating themselves from the ordinary. Participants will learn how to maximize their profits with respect to cornea and lens based surgeries. An emphasis on patient experience and quality outcomes will be at the forefront of every presentation. Learn from experts outside of ophthalmology of how to create the ultimate patient experience. Learn from colleagues too where each participant will share one pearl from their own practice. Position your practice as an outlier offering premium surgery while using the most advanced technology. There’s eye surgery and then there’s premium eye surgery with a premium experience that is the essence of the Outliers Meeting.


What We Cover

  • Understanding Your "Why" to Transform your Practice
  • It Starts with You: Understanding your Personality Profile
  • Branding and Messaging: Using Storytelling to Help Conversions
  • Pearls from Participants: (One Pearl within 3 minutes from each practice)
  • The Psychology of Interior Design - Mitra Silva
  • New Technologies in Cornea and Lens-based Surgeries: SMILE Laser eye surgery, EVO Visian ICL, Laser Cataract Surgery, Cataract Surgery + MIGS
  • Future of Ophthalmology
  • The Latest Tax Mitigation Strategies for the Savvy Ophthalmology Business Owner
  • Office-Based Surgeries
  • Communication Pearls: Your Body Language Says more than you Think
  • Enhancing the Patient Experience at Each Touchpoint of the Patient's Journey
  • Financial Dashboard: Putting the Numbers at your Fingertips.
  • Wine Tasting and Pairing
  • Dining Room Etiquette: Must-Know when the Governor Invites you to Dinner.
View Full Agenda Here

The future is Now The Evolutionary Shift to Office-Based Surgery

Emotionally Intelligent Leadership

Seats Are Limited. Bring Your Administrator Too.

Price: $4950/Surgeon - $1950/Administrator (Room and Board included).



Dan Durrie, MD
Marsheila Devan
Gary Sanchez
Shareef Mahdavi
Michael Dobkowski
Lisa Chmura
Michael Isaac
Purnima Patel, MD
Sonny Goel, MD
Matthew Boudreau
Mitra Silva
Al Goel
Beth Gordon
Robert Melendez, MD, MBA
Dagny Zhu, MD
Mitchell Jackson, MD
Christine Scarlett
Lauren Weaver
Sidney Gicheru, MD
Gary Wortz, MD


Conference Attire

In an effort to have fun and make this a super memorable event, we’re asking you to participate in a fun dress code because we will be capturing many photos and videos at the event (with your consent).

On Friday evening, we will be encouraging you to wear a blue blazer, white dress shirt with jeans.

On Saturday morning, we want you to be "dressed to the nines" and bring your best suit with a fancy pocket square, dress, or power suit. Prizes will be given out for best dressed.

On Saturday evening, we want you to throw on a bowtie or a black tie or a formal dress for the formal dinner featuring a special guest, who you may want to take a photo with.

On Sunday morning, wear business casual clothes.



Thank you to our generous sponsors for supporting the 2022 Outliers Ophthalmology Meeting!

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Contact Us

Juliette Communications/Ophthalmology Business Minute
6401 Holly Ave. NE, Albuquerque, NM 87113